Proposing fresh ideas
KPMG → A collection of proposals
Creative Direction → KPMG
In all the work KPMG does for their clients, an important part of their role is to bring fresh thinking and ideas to the table. The proposals demonstrate this thinking that pushes the boundaries – both creatively, and for being closely tailored to the needs, culture and business goals of the individual client. The goal is to make an emotional connection for our target with our brand. Below is a small sample of the range of work.