leading our primary sector
KPMG → Agribusiness Agenda series
Creative Direction → KPMG
The Agribusiness sector is the lifeblood of the national economy, accounting for 70% of our exports and approximately 20% of our GDP. The KPMG Agribusiness Agenda is an annual, multi-volume series that has been widely respected as a key piece of thought leadership for the sector since 2010. While our ultimate goal of the campaign is to generate new business – which it successfully does – there is also a wider purpose to support the success of New Zealand’s most important economic sector. Below are spreads from one of the volumes.