Finding creative independence

The Pond  →  Website

Digital Design  → Independent

The Pond’s brand identity was based on fluid collaboration between The Pond, design agencies and its members (self-employed designers, art directors, creative and specialist writers). The website redesign effort not only brought this new identity to life, but more importantly restructured the site’s content to make searches more robust making it easier to find the right creative consultant for the right job. A content management system was developed to ensure quick and efficient updates to keep the site fresh and work up-to-date.