Our rebranding efforts for this baby formula company were deployed on the web, via a strategically versioned email programme, online banners, direct mail campaign and various promotional pieces distributed via the health care professionals. Fun illustrations, sherbet coloured palettes and quilted background patterns reminiscent of baby blankets edged with Enfamil’s iconic blue satin ribbon, add a sense of warmth and comfort. Photography features happy, healthy, active babies in genuine, spontaneous situations that celebrate the magic moments between mom and her child.