Attracting like-minded people

KPMG  →  Graduate Recruitment

Creative Direction  → KPMG

In order to find some of the best new talent, KPMG focuses their efforts on a bi-annual graduate recruitment campaign. This year’s campaign used  “4.5 million reasons to join” as a way to express the firm’s passion to make our country a better place to live, for every New Zealander. By telling the story of Fuelling New Zealand’s Prosperity, KPMG hopes to attract like-minded people inspired by a bigger purpose and excited to do great work. The concept was applied to digital marketing, t-shirts, campus posters and events, presentations. Below are spreads from the brochure.